Curiosity about everyday objects has become, in large part, the most important motif to korean furniture design studio the zoom.
Their creative genius it seems, lies in their inspirational ability to reinterpret these seemingly mundane and unremarkable everyday objects, a process they refer to as ‘zoom:ing’.
‘Zoom:ing’ takes these objects and, through a combination of vision and skill, turns them into one of a kind furniture pieces that are both functional and a work of art.
In this particular scene, their recent ‘zip:per’ project yielded a series of bookshelves,
chairs and wine racks that incorporate exaggerated zippers to provide a little humor and added function.
Take a look…
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