IBM’s Smarter Street Furniture Initiative

Famous for their progressive thinking and innovative brilliance, IBM‘s latest project in their ‘people for smarter cities’ campaign involves art, furniture and a whole new approach to street level advertising.

Take a look…

True inspiration and creativity can be hard to come by these days, but IBM together with the creative consulting agency ogilvy & mather france have created something special, they call it: “outdoor advertising with a purpose”. A bench, a shelter and a ramp, in addition to bearing the IBM logo and “people for smarter cities” campaign slogans, all with the potential to provide useful services to city dwellers and passersby.

Thoughts?