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IBM’s Smarter Street Furniture Initiative

Posted by Tom

IBM’s Smarter Street Furniture Initiative

Famous for their progressive thinking and innovative brilliance, IBM‘s latest project in their ‘people for smarter cities’ campaign involves art, furniture and a whole new approach to street level advertising.

Take a look…


True inspiration and creativity can be hard to come by these days, but IBM together with the creative consulting agency ogilvy & mather france have created something special, they call it: “outdoor advertising with a purpose”. A bench, a shelter and a ramp, in addition to bearing the IBM logo and “people for smarter cities” campaign slogans, all with the potential to provide useful services to city dwellers and passersby.


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