Famous for their progressive thinking and innovative brilliance, IBM‘s latest project in their ‘people for smarter cities’ campaign involves art, furniture and a whole new approach to street level advertising.
Take a look…
True inspiration and creativity can be hard to come by these days, but IBM together with the creative consulting agency ogilvy & mather france have created something special, they call it: “outdoor advertising with a purpose”. A bench, a shelter and a ramp, in addition to bearing the IBM logo and “people for smarter cities” campaign slogans, all with the potential to provide useful services to city dwellers and passersby.
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